Industry News

“World Gold Council – India’s gold market: evolution and innovation” is locked World Gold Council – India’s gold market: evolution and innovation

India was one of the world’s fastest-growing economies in 2016. In recent years millions have been lifted out of poverty and India’s middle class has swelled. This is important because our econometric analysis indicates income growth drives gold demand. But India’s relationship with gold goes beyond income growth: gold is intertwined with India’s way of life. And as we look ahead, India’s gold market will evolve.

Indian Jewellery


Our comprehensive report focuses on the following:

  • Economic growth drives gold demand: India was one of the world’s fastest-growing economy in 2016. This is key to the health of the gold market. Our econometric analysis of the drivers of Indian gold demand reveals income growth is the most significant factor: as India becomes richer, gold demand increases.
  • Urbanisation will change the shape of consumer demand: Rural and urban India can be thought of as two distinct markets. Rural India prefers to invest in gold jewellery, while urban India has a greater preference for bars and coins. Rural-to-urban migration will change the shape of consumer demand.
  • India has a young population with a strong affinity with gold: Over 45% of India’s population is under the age of 25. And young people think about the world differently from the previous generation. But our large-scale consumer research indicates that they do have a strong affinity with gold: when we asked the question what you would buy if you were given Rs50,000, a third of respondents aged between 18–33 said they would invest in gold.

Chinese New Year – Year of the Rooster

The Rooster

The Chinese economy has been well publicised recently, with increased volatility due to Trump’s trade war with China.  All thoughts of the economy may be temporarily adjourned though, on the 28th January, as the Chinese New Year celebrations begin.  

Families traditionally gather the evening before, to eat dinner together and exchange gifts. Windows and doors are decorated with red paper-cuttings – with themes such as ‘good fortune,’ ‘happiness’, ‘wealth’, or ‘long life’.  

And this year is the Year of the Fire Rooster – representing triumph and success, which can only be achieved through hard work and patience (something Donald Trump’s administration may wish to bear in mind when negotiating trade deals with the world’s second largest economy).    

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Gold Lunar Rooster coins capture lucky spirit

Gold is highly regarded as a symbol of wealth and prosperity within China and this year, we have the Gold Lunar Rooster coin  for those wanting to make a special statement with a unique gift.  

China’s love of gold   

The Chinese relationship with gold, however, goes far beyond gifts and decoration.  China is the biggest global producer of gold and, in 2016, introduced its own gold fixing at the Shanghai Gold Exchange for the first time –  establishing it as one of the leading global trading platforms.  

As the world’s biggest producer, they are also, naturally, one of the largest gold holders, after the US and ahead of Russia, and are one of the biggest importers of gold bars, coins and refined gold.

Want to know how to maximise your gold coin selling price? Download the FREE cheatsheet now

However, with Donald Trump’s inauguration and European elections on the horizon, the future looks more uncertain than ever, which inevitably means volatility for the markets.

Gold can offer a safe haven in such situations. So why not make 2017 the year to add protection and diversification to your portfolio, by investing in gold and silver?  A New Year is always the perfect time to consider a thorough financial review of your assets.  

Mark Chinese Year of the Rooster in a really special way with our unique Gold Lunar Rooster Coin   


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Factors Driving the Price of Gold

What drives the price of gold? While many people think that the jewellery industry is in charge of how gold is priced and why the value of gold increases or decreases depending on the time of year, there are actually many factors attributed to this. With gold being highly sought after by the jewellery, medical and technology industries, where does that leave investors? Do gold investors have a part in the price of gold? What factors really drive the price of this precious metal? Let’s take a closer look at the many factors driving the price of gold in today’s markets.

Central Bank Reserves

Many of the world’s nations have reserves that are composed primarily of gold and their central banks hold paper currencies and gold in reserve. When these central banks begin buying more gold than they are selling, the price of gold rises.

Learn all about gold investment, with the Ultimate Insider’s Guide to gold. Download FREE

Value of the U.S. Dollar

The price of gold is inversely related to the value of the U.S. dollar. When the dollar is strong, the price of gold decreases, and when the dollar is weak, the price of gold increases. The reason for this is that people invest and trade in dollars when the dollar is strong, and when the dollar is weak, they prefer to invest in gold either through gold funds or physical gold.

Jewellery and Industrial Demand

The price of gold is affected by the basic theory of supply and demand. When the demand for consumer

PHYS01_Animated_Gif_2_MPUgoods such as electronics, medical devices and jewellery increase, so will the cost of gold. With India, China and the United States being the largest consumers of gold for jewellery in terms of volume, the security of a gold investment is even more evident.

Wealth Protection

When an economy goes into a recession, people turn to gold investments due to its lasting value. Gold is often used as a hedge against currency devaluation, inflation or deflation and its price will increase when the expected or actual returns on bonds, equities and real estate fall.

Gold Production

The top gold producing countries in the world are China, South Africa, the United States, Australia, the Russian Federation and Peru. Gold production affects the price of gold and with gold mine production increasing by about three percent annually, gold prices should remain stable for quite some time. Another factor that arises from the mining of gold is that all of the “easy gold” is already mined and now gold mining companies must take extra precautions when mining the precious metal. These extra steps cost more money and this increase in the cost of gold mine production results in rising gold prices.

 If the thought of a dependable investment that offers stability and an excellent return on your investment appeals to you, contact Physical Gold today and let one of our investment professionals assist you and answer any questions you might have about investing in physical gold.

Industry News

The gold market in 2017

wgc 16 Jan 2017

In 2016, investors around the world returned in large numbers to the gold market, as a combination of macroeconomic drivers and pent up demand kept interest in gold high. As we start the new year, there are some concerns that US dollar strength may limit gold’s appeal. We believe that, on the contrary, not only will gold remain highly relevant as a strategic portfolio component, but also six major trends will support demand for gold throughout 2017.

What’s in this report?

The World Gold Council’s Outlook comprises four sections. A section on major trends that will support, in our view, gold performance this year. And three short sections from notable economists, gauging the economic outlook for the US, Europe and Asia, respectively. Our guest contributors are:

  • Jim O’Sullivan, Chief US Economist at High Frequency Economics, dubbed ‘most accurate forecaster in America over the past 10 years’ by MarketWatch
  • John Nugée, renowned economic and geo-political commentator and former Reserves Chief Manager at the Bank of England
  • David Mann, award-wining economist and Chief Economist for Asia at Standard Chartered Bank.

Using the economic perspective from our guest economists as a backdrop, we believe there are six major trends in the global economy that will support gold demand and influence its performance this year:

  1. Heightened political and geopolitical risks
  2. Currency depreciation
  3. Rising inflation expectations
  4. Inflated stock market valuations
  5. Long-term Asian growth
  6. Opening of new markets.

Insider's Guide to gold and silver

Industry News

The Silver Tsunami

silverseekDr Jeffrey Lewis

At this point in the cycle, the silver market should be relatively easy for the average person to enter. Prices are beginning to move back toward natural supply and demand equilibrium, as large disruptions are occurring between the positioning of dominant futures speculators that have kept futures prices entrapped for nearly 6 years.

It’s easy to buy physical silver right now. It can be bought in person.

It can be through online dealers.

Relatively speaking, it requires relatively few ‘currency notes’ to acquire its cheapest form (closest to its commodity state) in the form of bullion or rounds, and silver that previously circulated in the currency otherwise known as 90% silver or ‘junk silver’.

But when you actually hold silver, it changes things.

It becomes not just ‘skin in the game’, but real weight in the game.

And then it becomes a little more complicated in that physical silver needs to be stored, watched, protected.

That often divides the landscape of potential investors.

Insider's Guide to gold and silver

Why get your hands dirty if you don’t have to? Why hold physical precious metals in your possession if there are other available (less burdensome) methods for storage, or options for exposure?

It’s similar to how some generations view farming or growing vegetables at home as unfashionable or a primitive practice for the underprivileged.

At the same time, all of this effort leads to somewhat of a “feedback” awakening.

A reminder of perhaps the factors that lead us to thinking about silver as a safe haven investment to begin with; as a protection against inflation, or in some cases, an opportunity to make money and ‘profit’ over the short, intermediate, or long term.

Currently, there are no significant retail shortages, though some forms have experienced notable cycles of retail scarcity over the last 10 years.

Obviously, this can change very quickly on a sudden surge in price, as the would-be retail investors awakens to price action.

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Outside of the matrix of predictions and emotion, anyone can learn about the fundamentals of silver on the Internet.

Much silver information is disseminated through retail bullion dealers, producers, large industry consulting groups (World Gold Counsel) the chief US futures regulator (CFTC), The Silver Institute, and various exchanges and trading platforms.

These channels might be considered the ‘high-road’, because aside from a few prominent bullion dealers, there is a built-in incentive to quietly ignore the true nature of world price discovery.

If price discovery were revealed for what it is, many of these institutions would cease to exist.  (More on that in a moment).

Silver, for the mainstream inventor/observer, is therefore relatively easy to ignore and has only a very small, yet vocal group of “grass roots” advocates, bloggers, newsletter writers (some part-time, with day jobs like me), or analysts.

Compared with equities, foreign exchange, options, and even futures, there are relatively few (if any) ‘professional’ analysts who focus mainly on silver.

At best, most so-called ‘professional’ analysis of silver is lumped in with the other precious metals.

In addition, silver is ‘rationalized’ and evaluated from a derivative-based, technically driven price function that at best, secondarily informs on supply and demand – rather than the other way round.

This informs and cultivates the prevailing mainstream (lack of) awareness.

Silver, in the minds of the ‘intellectual class’, represents jewelry or silverware with only a very detached recognition of its role as currency and money throughout the years.

In most cases, it is (misleadingly) lumped in with it’s yellow cousin.

The average Joe is essentially oblivious to great silver option.

There is of course, an undeniable political climate that hangs over the opportunity. Silver is certainly not progressive in the minds of most.

In fact, if the metal is understood from a historical standpoint it is relatively benign, if not interesting to the laymen.

What silver might represent from an investment or monetary hedge comes across as a very regressive position, where seeking safety is considered conservative.

This can be dangerous in the current cycle of humanity, where hope for progress as the ultimate salvation is worshiped while the foundation for prosperity (economic, social, cultural) visibly unravels.

(The great irony is that silver is essential to the technological progress they worship).

Many arrive at precious metals looking for an investment alternative. Some come for protection from inflation or currency collapse. Many imagine silver as an useful currency, in addition to a basket of others items stored for emergencies. Many also arrive here in the aftermath of the serial booms and bust brought forth by sanctioned financialization.

While guarding wealth and maintaining purchasing power sounds prudent enough, most silver investors cannot help but see a huge option for significant monetary gains.

From whatever angle, just below a surface understanding, lies the recognition that it is nearly impossible to find any other investment vehicle so ridiculously underpriced. Silver is not only under valued in simple inflation-adjusted terms, but also in terms of visible (verifiable) supply and demand.

Digging a bit deeper we encounter the murkiness regarding paper versus physical silver.

And further we eventually uncover the currency or the yard-stick used to value practically everything, the empty fiat currency promise.

In the background to all of this is the primary mechanism of price.

PHYS01_Animated_Gif_2_MPUEnter price manipulation. 

With silver, you also have a relatively easy commodity to control because, along with other commodities, it’s price arises from pure speculation on futures markets.

The reason why it’s easy to control is that relatively little collateral or a lot of leverage can be gained with very little money down in these markets, so large entities, speculators, can afford to manage price at a relatively low cost.

In terms of price manipulation, if you have control over the price, you can also, of course, leverage those positions for profit, profit that is very easy to look back and notice is a very consistent thing if you are the one controlling the price.

This conveniently fits with the higher order agenda required for maintaining ‘confidence’ in a currency by preventing anyone from knowing the relative value of anything.

Central banks are engaged in a desperate battle on two fronts

What we see at present is a battle between the central banks and the collapse of the financial system fought on two fronts. On one front, the central banks preside over the creation of additional liquidity for the financial system in order to hold back the tide of debt defaults that would otherwise occur. On the other, they incite investment banks and other willing parties to bet against a rise in the prices of gold, oil, base metals, soft commodities or anything else that might be deemed an indicator of inherent value. Their objective is to deprive the independent observer of any reliable benchmark against which to measure the eroding value, not only of the US dollar, but of all fiat currencies. Equally, they seek to deny the investor the opportunity to hedge against the fragility of the financial system by switching into a freely traded market for non-financial assets.

It is important to recognize that the central banks have found the battle on the second front much easier to fight than the first…..

Price manipulation and control comes from concentration and the size magnitude of concentration.

Concentration in a market simply means that one or a few entities are able to accumulate positions that are much, much greater.

Concentration is not exactly like a corner.

The concentrated position of ownership is manipulative by nature because it is impossible for a trade (by said entity) not to have massive influence in price.

For example, in the silver market, in the futures market, (the COMEX owned by the for-profit CME), you have essentially two classes of traders.

These big traders are actually, in fact, investment banks, large investment banks with deep pockets and some ways limitlessly deep pockets. The so-called commercials (though not producers by any stretch), as a class, trade with the other side of the speculative game, the funds that manage large pools of money for others. These are the managed money funds or hedge funds or speculative traders.

From Wikipedia:

CME Group Inc. (Chicago Mercantile Exchange & Chicago Board of Trade) is an American futures company and one of the largest options and futures exchanges. It owns and operates large derivatives and futures exchanges in Chicago and New York City, as well as online trading platforms. In 2014, it gained regulatory approval to open a derivatives exchange in London. It also owns the Dow Jones stock and financial indexes, and CME Clearing Services, which provides settlement and clearing of exchange trades. The exchange-traded derivative contracts include futures and options based on interest rates, equity indexes, foreign exchange, energy, agricultural commodities, rare and precious metals, weather, and real estate.[5] It has been described by The Economist as “The biggest financial exchange you have never heard of.”


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Collectively they play by the “rules” of technical analysis. Price direction, volume, momentum are used to drive the market – not physical supply and demand.

Here, the great devolution of finance echoes in futures trading had once evolved to create price equilibrium and iron out the variances between need and production capacity.

As a result of the speculative class gone wild in futures, nowhere will you find today users and producers trading in any significant degree.

That’s probably an overstatement.

Historically speaking, after the Hunt Brothers were excommunicated from COMEX and the price of silver fell precipitously beginning in 1980, there were essentially no sellers left in the market.

This left the ‘market-makers’ or the liquidity providers as the main entities. They became the only sellers in a truly depressed market.

All the while, the demand for industrial silver continues as governments sold down stockpiles to the point where leading up to the turn of the millennium most above ground stockpiles were gone and the amount of silver consumed by industry and investment exceeded production on an annual basis.

Now, all of you know these changes are necessary for a very simple reason–silver is a scarce material. Our uses of silver are growing as our population and our economy grows. The hard fact is that silver consumption is now more than double new silver production each year. So, in the face of this worldwide shortage of silver, and our rapidly growing need for coins, the only really prudent course was to reduce our dependence upon silver for making our coins.

Lyndon B. Johnson – Remarks at the Signing of the Coinage Act

July 23, 1965

Generally speaking, commodities, especially cheap ones, are overlooked.

We don’t think about them in day to day life. They form part of the elements that make up the things that we construct in the whole, but relatively speaking, most of us don’t think about it or we simply take it for granted.

This giant concentrated short position accident was built up and allowed to continue overtime, passed on through the decades, now controlled by JP Morgan and probably ScotiaBank.

But this position always carries the risk that it could get run over.

Regulators, observers, economists, financial analysts have been able to ignore for the most part or even bash as conspiracy because things have gone on for so long.

It reminds me of the earthquake that occurred off the coast of Japan in 2011.

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The Diachii nuclear power plant was constructed in a very rational way. It was engineered to withstand an earthquake of the size that occurred. Japan needs energy.

Most of their energy needs to be imported, so nuclear power’s a reasonable option. Again, this facility was engineered sophisticated enough. The fail safe mechanisms did not, in fact, fail. They just hadn’t prepared. They weren’t prepared for a tsunami. One could ask, “Well, why not?” Couldn’t a seismologist have predicted that a subluxation of this size would create a tsunami?

It just hadn’t been considered as a significant risk or those who were considering it for a multitude of reasons, many of them could be involved with budgeting, they were ignored, so we got a complete disaster.

That’s what the magnitude of this concentrated position  (the very definition manipulation) in silver futures is like.

Silver is the poster child for this in terms of this large position.

When that position becomes overrun, or when one of the large commercial shorts (JPM) decides to cover and run, there is no possible way that the masses will not suddenly awake to news of this market moving. A market that no one really paid attention to before.

Once that happens, even though the silver market is so relatively small,

this ‘accident’ will be of such magnitude, what it will do is it will by a process of coalescing as create the situation where it’s impossible to ignore.

The ‘growth’ of the financial sector over the last 50 years has been unprecedented and cancerous. Yet much of that is considered progress. These ‘achievements’ have been used for as much good as ill. Mostly ill.

A ‘price’ that turns perception on its head.

Given the volume of paper obligations in need of fulfilling on sudden move up, in a market where the lone seller is gone, the price could move up and through that level quite easily. Therefore, $150 silver would be a conservative inflation-adjusted high.

It’s somewhat like having the situation where a jetty is built to protect a harbor. Enormous boulders are stacked so tall that no one can get to a vista high enough to see the volatility and/or the violence of the ocean behind that jetty.

It’s been effective for years and no one pays attention to it. Besides, the water’s very cold. No one dares to venture near or around the jetty. It’s too dangerous.

In our cognitive dissonance, we ignore it. The blockade has held up all this time. Regulators have ignored the risk of failure and/or actively denounced those who bring up the issue.

Until one day, out of the blue comes a big earthquake or a massive storm, and the jetty fails. With it, the violence of the sea held back by the jetty moves in, and the harbor will never look the same again.